Logo
One mark in ink, one wordmark in colour.
The monochrome mark and the typeset lockup do the formal work; the hand-lettered lucid wordmark carries the colour. Black on light surfaces, white on dark - give the logo room and never recolour, rotate or crowd it.
Lucid Signing
Lucid Signing
The hand-lettered lucid wordmark signs off our emails and heads the status page. It ships in full colour on any ground - never flatten it to a single ink, outline it or set it below 24px tall. It carries the name on its own, so pair it with the mark only when there is room for both.
Lucid SigningLockup clear space
One mark-height of padding on every side - the dashed zone stays empty.
Mark clear space
Keep the zone empty at all sizes; never render the mark below 20px.
Colour
Cream paper, warm ink, and a picnic of accents.
Warm ink on cream is the foundation. Flame is the single accent that means go; berry, royal, peach, blush and magenta decorate and never compete. Tap any swatch to copy its hex.
Tints & shades
Neutrals
A single ink ramp does the structural work - borders, surfaces and type. Muted text uses ink-600, the lightest grey that clears WCAG AA on paper at small sizes.
Inside the app
The product keeps a quieter working palette: purple is the one solid action colour, red is reserved for rejection, and two semantics carry status.
Typography
Fraunces speaks. Poppins works.
Two families with clear jobs: Fraunces - soft, un-wonky - carries every headline, and Poppins carries everything else. Emphasis comes from size and colour, not decoration.
Fraunces display· Poppins text
Fraunces 500 · SOFT 100 · WONK 0 · Poppins 300-700
Sign faster
Document overview
Pending signatures
This document requires two more signatures before it can be marked complete.
Signed & sealed
Elements
Charcoal pills, one flame dot.
Actions are charcoal pills; the loudest one docks the flame arrow dot. Keywords get a quiet underline, and the berry asterisk eyebrow heads every section.
What we do
Sign faster
eyebrow · display serif · keyword underline
primary · secondary · card pills
Voice & tone
How Lucid Signing sounds.
Four principles shape every word and pixel - from a reminder email to this page.
Warm and editorial
Cream paper does the work, warm ink carries the message, and serif headlines set the tone. The brand should feel human and hand-made - never cold, never corporate.
A picnic, with restraint
Flame carries every call to action. Berry, royal, peach, blush and magenta decorate - scribbles, cards and glyphs - but they never compete with the one accent that means go.
Trustworthy
This is software people put their signature into. The brand should always feel safe, careful and free of anything that reads as a hard sell.
Plain-spoken
We write the way a good lawyer speaks to a client: clear, direct, no jargon. Plain English, honest pricing, and never a promise we can't keep.
Using the Lucid Signing brand?
Partners and press are welcome to use these assets. For the source logo files or anything not covered here, get in touch.